News
Transit Workforce Center Launches National Frontline Worker Recruitment Campaign
Posted September 2022
Responding to the historic shortage of transit workers around the country, the Transit Workforce Center (TWC) is launching a campaign toolkit designed to support the public transportation industry with innovative, site-specific approaches to meet the critical challenge of recruiting workers, especially bus operators and maintenance workers. #ConnectingMyCommunity: The National Transit Frontline Worker Campaign Toolkit provides a wealth of resources for transit agencies and communities to tailor for their needs.
“America needs more transit workers to help connect our communities,” said Nuria Fernandez, administrator of the Federal Transit Administration (FTA), which created and funds the Transit Workforce Center. “Working in the transit industry can provide amazing career opportunities while allowing transit workers to serve our nation by moving its people. FTA is committed to helping transit agencies recruit the workers they need to continue providing vital service and applauds the TWC for creating a resource that will help them attract the best and brightest for frontline transit careers.”
To keep recruitment materials fresh, TWC will continually update the toolkit with new materials based on experiences in the field. TWC encourages organizations using the Toolkit templates to share their creations at #ConnectingMyCommunity on social media and to contact TWC Communications Specialist David Stephen at dstephen@transportcenter.org with their stories and resources connected to effective recruitment strategies.
